BrokerageIndustry News

Home staging works real estate miracles

How to move listings that don't sell (Part 2)

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

(This is Part 2 of a four-part series. See Part 1: Simple tasks make real estate an easy sell, Part 3: Real estate agents tap 'Feng Shui' advice and Part 4: Real estate agents sell 'lucky' houses.) If you have a listing no one seems to want, "staging" the home may be exactly what you need to replace the "for sale" sign with a "sold." Shakespeare's famous quote, "All the world's a stage..." is certainly apropos in the real estate business. Homes presented to their best advantage bring maximum purchase prices. To do a better job of "staging" your listings, utilize the following tips. 1. Curb Appeal Take the seller outside the property with you and have them walk up to the front door just as a buyer would. What do you notice? Is the property attractive from the street? Is the lawn neatly manicured? If the weather is warm, are there flowers blooming in the flowerbeds? Does the house look well maintained from the street? Is there a car parked in the driveway–or worse–in the...