Industry News

First Am partners with Hispanic real estate group

Alliance offers business tools to agents

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The First American Corp. and the National Association of Hispanic Real Estate Professionals have formed an alliance to extend business resources to the more than 10,000 NAHREP members serving Latino home buyers across the nation. Under the agreement, NAHREP and First American will form a professional services division within the association that will provide members with business tools, resources and industry information that had only been available to the nation's largest real estate franchises and mortgage lenders. Some of the resources available through this alliance include: Web-based technology solutions that provide NAHREP members with more sophisticated tools to attract and pre-qualify home buyers. Automated, direct marketing programs to allow association members to access new potential clients and increase transaction volume. A national Internet marketing program that will reach more than 120 million Spanish-speaking Web site viewers per year....