Overture has launched a new local sponsored search product that enables advertisers such as local real estate agents to target customers interested in specific neighborhoods. Local Match enables real estate agents to advertise in location-specific, relevant consumer searches.

The service also enables advertisers to pinpoint the geographic area where they want their listings to be shown. For example, a real estate brokerage in Austin, Texas, may choose only to advertise to consumers who search the keywords “homes for sale” or “real estate agents” within a three mile radius of its office.

Overture’s Local Match listings appear in the U.S. on Yahoo! and MyCity.com, MSN, ESPN.com and certain sites within the InfoSpace network, including online directory sites Switchboard.com and InfoSpace.com and search sites Dogpile.com, WebCrawler.com, MetaCrawler.com and Excite.com.

“Overture has built upon its core sponsored search product to deliver a highly relevant and precise local offering to businesses of all sizes, whether they have a Web site or not,” said Geoff Stevens, Overture’s general manager of Local.

In addition, for businesses that do not have a Web site, Local Match provides a customizable business information page that offers key details about their business, such as a street address, phone number, payment options, hours of operation and a dynamic map.

Overture, a wholly owned subsidiary of Yahoo!, provides online marketing services.

***

Send tips or a Letter to the Editor to jessica@inman.com or call (510) 658-9252, ext. 133.

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