Industry News

HomeGain agents capture local real estate searches

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SAN FRANCISCO–Online real estate company HomeGain has partnered with Overture in a recently launched Local Sponsored Search Listing program. Under the agreement, HomeGain will provide Overture's local search program with detailed information for local real estate agents nationwide. HomeGain matches online home buyers and sellers with real estate agents. The company made the announcement today at Inman News' Real Estate Connect 2004 real estate and technology conference. Overture, owned by Yahoo!, is one of the top search engines on the Web. The company's pay-per-click advertising service is widely used among real estate agents nationwide. In June, Overture announced the launch of Local Sponsored Search Listings, a service that provides online consumers with local business information. Beginning Aug. 1, HomeGain will deliver content from select local real estate agents to appear in Overture's search listings. These listings will appear on Yahoo!, MSN, Altavista and eventually al...