SAN FRANCISCO–Eighty-five percent of Web site visitors arrive at a particular site via a search engine, according to Andy Beal, VP of search marketing for Websourced. That's enough to make any business–on or offline–understand the power of search marketing and the importance of designing an overall online lead strategy. As the possibilities increase for Web marketing, the choices among companies doing business in the space also have multiplied. To help real estate companies sort out the menu of offerings, Inman News this morning hosted a discussion, "The Online Lead Marketplace," during Real Estate Connect 2004. Representatives from five online lead and search marketing companies explained how their companies deliver customers to local advertisers' doorsteps. Many audience members took notes as each lead model was presented. Search marketing and online lead generation a few years ago were the savvy real estate agent's secret arsenal. Today, the meth...
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