Welcome Wagon, a division of Homestore, has joined the American Express Business Savings Program. This program helps the millions of businesses that accept the American Express Card save money on a variety of services, including marketing opportunities such as Welcome Wagon.

Through the program, businesses that accept the American Express Card will be given preferred pricing for advertising in Welcome Wagon’s Address Book, which is delivered to more than 2 million new homeowners each year, as well as Pinpoint Mail, a personalized postcard product that can be targeted to a specific audience. These marketing tools connect local merchants and service professionals to consumers who have recently moved.

In conjunction with the announcement, Welcome Wagon has also developed and implemented an online ordering system to support businesses that accept the American Express Card.

“New home buyers represent an incredible source of new customers for local businesses because they often have no existing loyalties in their new community and are seeking information for the products and services they need,” said Greg Hebner, SVP of Homestore’s print division, which includes Welcome Wagon.

Business Savings from American Express is offered at no cost to merchants in the nationwide American Express network. Merchants can access the program through AmericanExpress.com.

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Send tips or a Letter to the Editor to jessica@inman.com or call (510) 658-9252, ext. 133.

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