BrokerageIndustry News

Selling ugly real estate

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Do you have a listing you think would look best bulldozed to the ground? Don't despair! You can sell that ugly house! You just received a "Come list my house!" lead. You are elated–that is until you drive up and realize it's the ugliest property you have seen in months. What can you do to sell that ugly house? In past columns, I discussed staging a property or using Feng Shui to attract the perfect buyer. Staging and Feng Shui can cure some problems, but when the house is beyond cosmetics, you must have a much more creative approach to obtaining a buyer. The next time you are stuck with the ugliest listing you ever had, here are six strategies to place that ugly property under contract. 1. Price drives all sales No matter how ugly it is someone will buy it if the price is right. 2. A rose by any other name... I remember my very first sale. I had two gorgeous homes to show the buyers, two not-so-great properties, and one honking ugly house. I showed the ugly house first, fo...