Should I use well-known brokerage to sell home?

Consider listing agent's reputation, not brand name

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DEAR BOB: My wife and I plan to sell our home in the next month or so. We are finishing up some minor repairs. Following your advice, we had the house completely painted inside and outside. Frankly, I hate to move, but we recently bought a Florida condo where we are looking forward to retiring. It is in a big, concrete, "hurricane proof," (at least that's what the developer says) brand-new building. My question involves which realty agent should get our listing. As you suggest, we interviewed several agents. One agent works for RE/MAX and emphasizes her firm's Web site and relocation referrals. But another agent works at a local independent firm, which is very successful and has been here since 1924. A third agent we interviewed works at Coldwell Banker and was a little pushy about explaining their "famous name" franchise benefits. My question is should we go with a franchise or independent listing agent? – Harley R. DEAR HARLEY: Just between us, it doesn't matter where your lis...