Marketing mistakes fuel real estate disconnect

Research shows money's in online ads, not print

The last week in July, the movers and shakers gathered in San Francisco for Real Estate Connect. According to the most recent research, rather than being “connected,” our industry is suffering from a massive case of “disconnect.”

The Real Estate Connect conference provides a great opportunity to brush elbows with the best in the business. Virtually everyone who attends shares the vision of doing business online. This year I was hoping to hear good news about how agents are doing in terms online marketing.