Industry News

Real estate listings gain exposure on the Web

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Voyager 360 today launched a new real estate listings marketing system for agent and broker Web sites that enables them to syndicate their listings on real estate-related Web sites in the U.S., Canada and the United Kingdom. The Listings Syndicator enables brokers using the Voyager 360 Web site service to select any listing they want to be pushed out to the company's network of more than 1,000 Web sites. Like the broker reciprocity–or IDX–program, these participating Web sites include other Voyager brokers. For example, a broker in Santa Fe, N.M., who uses the syndicator would have his or her listings appear on a broker's Web site in Dallas, and vice versa. Brokers using the program can opt in or opt out each listing individually. Each listing is branded with the listing agent's name, picture and contact information, and will be displayed on rotation. Bart Wilson, co-founder and chief marketing officer for Voyager, said the company is working on a feature that will enable...