This is Part 1 of a two-part series. See Part 2: Ten steps to providing a great real estate experience.)
During the ’80s and ’90s, real estate companies were “agent-centric.” Trainers told us to put together “brag books” and impressive resumes listing how many properties we have sold. Many top-producing agents succeeded by using the “agent-centric” approach. Nevertheless, many clients heard the agent hype so often they usually tuned it out.