Home staging sells real estate illusions

What to appreciate and what to watch out for

Big plans for business in 2018?
Give yourself the tools to own the new year at Connect SF, July 17-20, 2018

When Shakespeare declared that “all the world’s a stage,” he couldn’t have known the dark forces that would seize on his bit of metaphoric brilliance and turn it into the operative phrase for an expanding niche of the real estate industry three and a half centuries later. But now that theater has taken a permanent back seat to real estate as our most popular live spectacle, it’s houses–not plays–that are getting staged.