Ten steps to providing a great real estate experience

Part 2: The next generation of customer service

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(This is Part 2 of a two-part series. See Part 1: What consumers want from a real estate agent.)

Last week’s column compared two different customer service experiences. Both sets of buyers had good customer experiences. The question is how to shift your customer service from good to great?

Almost all agents want their clients to have a great customer service experience. The difference between good and great is often minor.