Industry NewsTechnology

Online listings attract horde of innovators

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Millions of people are clicking on real estate URLs and searching millions of homes on the Internet. The number of Web sites offering direct access to the MLS has proliferated nearly as fast as the number of people searching the Web for houses. The MLS genie is out of the bottle and there is no turning back. This four-part series looks at how the event will forever change the real estate industry. (See Part 1: Listings on the Web: From radical idea to ubiquity.) The three founders of Katabat were frustrated home buyers in Chicago who found it difficult to access for-sale listings. One of the founders obtained a real estate license, and they built a tool that sent out e-mail updates about new listings to friends. Other realty agents quickly heard about the service and wanted to know if the group could build something similar for their companies. After researching the market, Katabat launched about three and a half years ago, marketing to brokerages. "Our focus has been how can re...