Why Realtors can't seem to profit from the Internet

Guest perspective: Getting ahead on the Web

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It seems that every Realtor I run across has horrible war stories of their attempts at establishing themselves on the Internet. Realtors shelling out thousands of dollars on Web sites that “might be doing something” or “look pretty” is par for the course. The way a businessperson conducts him or herself on the Internet should be no different than any other aspect of their business. You should have concrete metrics on how your Web site is working for you.