BrokerageIndustry News

Time misconceptions hurt real estate productivity

Part 2 of 4: How to manage work hours

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(This is Part 2 of a four-part series. See Part 1: Struggling for time in real estate; Part 3: Real estate success: For love or money? and Part 4: Time tips help the real estate day fly by.) Awareness is the first step to controlling your time, but is your thinking holding you back from having the life you deserve? One of the greatest blocks to personal and business success is the myth, "I don't have enough time." Some agents spend 60 hours per week closing fewer than 20 transactions per year. Other agents who close more than 100 transactions annually may work fewer than 40 hours per week. What is the difference? Most top producers have learned how to circumvent the five time management myths listed below. Myth #1: "I have to be available 24/7 in order to be successful." This is a common trap. Agents who feel they must be available 24/7 are afraid their connection is so weak they will lose the client relationship unless they are available on a moment's notice. To avoid this trap...