NexTag Inc., a product comparison-shopping Web site, has launched NexTag ServicesShopping, adding new and expanded comparison-shopping capabilities for mortgages, travel, cars, real estate and online education programs.

NexTag ServicesShopping addresses a growing consumer interest to utilize comparison-shopping sites to find the best deals. According to a recent Harris Interactive Poll, 58 percent of online users said they are likely to visit a comparison site that could help them shop and compare prices on just about everything they buy.

At the core of NexTag’s comparison shopping platform is its proprietary “Search and Match” technology that quickly scans millions of offerings from thousands of merchants and service providers to match a consumer’s specific shopping criteria. NexTag has customized the technology to specifically address the needs of shoppers who want to compare products, prices, as well as terms from mortgage lenders, travel providers, auto dealers, real estate agents and online universities.

NexTag’s comparison-shopping category for mortgages enables borrowers to connect with up to four lenders from NexTag’s nationwide network of mortgage lenders.

Prospective home buyers can use NexTag to connect with local real estate brokerages that can help them buy or sell a home. NexTag also provides a free home valuation service through local real estate agencies.

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Send tips or a Letter to the Editor to jessica@inman.com or call (510) 658-9252, ext. 133.

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