Industry News

Real estate Web products take on lead generation

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San Diego-based real estate Internet marketing company Z57 Inc. today launched Agent Excellence and Broker Excellence, two Web-based tools that aim to help real estate practitioners optimize marketing messages and convert Web site visitors to leads. Agent Excellence provides agents with personalized, lead-generating Web sites. The Broker Excellence product includes additional tools that aim to manage multiple listings and professionally promote broker's agents and offices. The Agent Excellence and Broker Excellence Web tools include more than 120 themes, 216 interchangeable custom colors and the ability to customize every aspect of the Web site to convey branding and marketing messages. The tools incorporate a Marketing Control Center to track real-time Web site statistics, update content, gather leads and respond with automated full-color e-mail campaigns. The Excellence series aims to increase conversion rates and provide the statistics and tools to customize incentives...