Wake up and smell the virtual real estate leads

Opportunities explode on the Web

ORLANDO, Fla.–Since August of 2001, the Houston Association of Realtors has delivered 500,000 leads to its broker and agent members. HAR Chief Executive Bob Hale attributes the statistic to the association’s public access MLS Web site, which enables prospective buyers and sellers to browse home listings and encourages them to use the services of a Realtor.

HAR’s lead generating campaign exists amidst a changing landscape for public MLS Web sites.