Prudential Real Estate Affiliates has introduced Quality Service Certification to its network. QSC provides a service guarantee that holds the company’s sales professionals to a higher degree of accountability.

“The QSC program provides a competitive differentiator in the marketplace for our real estate brokerages and their sales professionals,” said Earl Lee, president of Prudential Real Estate Affiliates. “It provides another way for our real estate sales professionals to distinguish themselves by providing a service guarantee.”

“Not only will the brokers and sales professionals be able to review the performance assessments, but potential customers can view the assessments to determine the right sales professional to represent their needs,” he added.

QSC offers independent validation of service performance and provides an assessment for individuals, offices and companies. The program offers the QSC designation to Prudential Real Estate Network sales professionals who complete classroom or Internet training sessions and pass an exam. A Quality Service Assurance Survey will be sent to each buyer or seller after a home purchase or sale closes to measure the customer’s satisfaction level. The service performance assessment is produced from these surveys.

Prudential Real Estate Affiliates consists of companies that are selected based upon outstanding performance records, high levels of customer service and shared business values. Upon joining Prudential Real Estate Affiliates, companies are provided with access to a free and private Web site that links sales professionals to a 24/7 resource, and increased media exposure through an advertising campaign that encompasses some of America’s most watched networks and print media.

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Send tips or a Letter to the Editor to jessica@inman.com or call (510) 658-9252, ext. 133.

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