Industry News

Real estate lead screening program takes off

Reply.com calls consumers before handing to agents

Reply! Inc. has implemented a new lead validation process that aims to deliver high-quality real estate leads to its member agents and brokers. Through its new program, Reply.com reviews, qualifies and validates every consumer inquiry for realty services it receives. Reply.com owns and operates two separate online real estate lead generation services: AgentConnect and RealtyNow. Through its new program, the company qualifies all leads by phone to find out whether the phone number provided by a potential home buyer is legitimate. If the phone number is invalid, the company will discard it. Through industry research, the company found that lead quality is the number one concern for agents using online referral services. "Agents are still looking for trust in a company," Reply! CEO Payam Zamani said. "Long term, we think that agents will be most loyal to the company that provides the best leads." Reply.com's screening process includes: Visual inspection for bad information such ...