Industry News

Aerial photos personalize real estate magazine

ENeighborhoods promotes new tool

ENeighborhoods, a compiler of home and neighborhood information, has added aerial and satellite photographs as a new feature of its Internet real estate marketing services. To promote the new service, eNeighborhoods personalized every cover of National Real Estate and Relocation Magazine with aerial photography of the home or office of each individual recipient. The development of the cover was a mix of data, satellite imagery and variable data printing technologies. "Our first challenge was getting the aerial images to match National Real Estate and Relocation Magazine's subscriber addresses," said Greg Robertson, vice president of marketing for eNeighborhoods. GlobeXplorer was the source for the aerial photography. "When eNeighborhoods approached us about this idea, we were thrilled," said Paul Smith, COO of GlobeXplorer. The company is a provider of online earth imagery that powers many portal Web sites, and the company also delivers land information to thousands of businesse...