Industry News

Cendant enters online real estate lead business

New LeadRouter system dials up real estate agents

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The Cendant Real Estate Franchise Group today announced the launch of a new lead-management system that captures Internet leads from home buyers and sellers, matches the lead with a sales associate, and informs the associate about the lead via telephone. The LeadRouter system was developed for the brokers within its Century 21, Coldwell Banker, Coldwell Banker Commercial, ERA and Sotheby's International Realty brand networks. Cendant has a business methods patent pending with the U.S. Patent and Trademark Office for the system. LeadRouter matches the lead information with the most appropriate sales associate according to business rules established by the local broker/owner, Cendant announced. Converting data to voice, the LeadRouter product instantly informs the sales associates of the lead via a call to their cell phone. This enables sales associates to respond to consumers within minutes of receiving the online request. "We believe our LeadRouter platform is head and shoulders above...