Brokers emerge in online lead scene

Part 2: Real estate digs deeper to harvest Internet leads

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Editor’s note: With more consumers starting their home search on the Internet, online lead generation and management has morphed into a sophisticated business as agents, brokers and real estate companies scramble to adopt the new channel. This three-part series examines the changing nature of online lead generation as local Internet search becomes more relevant, more brokers get involved in lead systems, and more technologies emerge.