Industry News

East Coast real estate brokerage gains market analysis tool

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Prudential Fox & Roach has partnered with Terradatum, a California-based real estate technology products company, for real-time analysis of real estate sales and trend data. "With this investment in Terradatum's technology, we can view real estate industry trends regionally, by city or even zip code," Larry Flick, chairman and CEO of Prudential Fox & Roach Realtors. "This unique tool will help us take our service to a level unmatched in the region." Terradatum has developed real estate technology products and services since 1994 and created one of the industry's first intranet-based Multiple Listing Service systems. Prudential Fox & Roach Realtors is an independently owned and operated member of the Prudential Real Estate Affiliates Inc., with more than 60 offices and 3,300 sales associates in southeastern Pennsylvania, central and southern New Jersey and northern Delaware. The Terradatum announcement comes on the heels of Prudential Fox & Roach's agreement with Yahoo...