Industry News

Auctions modernize high-end home sales

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Gordon Uhlmann collects oceanfront homes much like some people collect Van Gogh and Rembrandt pieces. After three years of unsuccessful attempts at selling two San Francisco Bay Area homes he decided to try selling them like artwork–through auction. And he has the entire local real estate community watching and waiting. His two Pacific-front homes–one located in Mendocino, and the other in the Sea Cliff district of San Francisco–will be auctioned this week by the National Auction Group, a Gadsden, Ala.-based marketing company that specializes in high-end, one-of-a-kind real estate. "We got in a situation where we had to sell the properties," Uhlmann said. He and his wife Wendy Van Dyck, a former principle ballerina with the San Francisco Ballet, grew weary of the months and years that went by with no activity. At one point, the Mendocino home went an entire year under listing agreement without any showings. The Mendocino home, an 8,000-square-foot estate situated on ...