Prior to joining Charlotte, N.C.-based LendingTree, Tom Reddin worked for five years at Coca-Cola USA, where he ran the Coca-Cola brand as vice president, consumer marketing and played a lead role in the business strategy that resulted in Coca-Cola’s decision to enter the bottled water market with Dasani.

Reddin now serves as CEO of Real Estate, IAC Financial Services and Real Estate, and oversees the company’s real estate portal RealEstate.com.

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