Industry News

For-sale homes ‘speak’ in text messages

Prospective buyers can dial in for real estate information

A new service available in Florida allows home shoppers with cell phones to get information on for-sale homes in the form of a text message. ClearSky Mobile Media Inc., a wireless marketing company, announced today that it has rolled out iCODE, which enables prospective home buyers to dial in a code to receive information about a home. The service launched in Windermere, Fla. Buyers who spot a home using the iCODE (short for information code) system send a text message to iCODE with a four-character code listed on the for-sale sign. The iCODE service then responds with a text-message describing the house. So far, iCODE works with AT&T/Cingular, T-Mobile, Sprint and Verizon cell phone services. "Flyers attached to yard signs have been nothing but problems for us, yet people want instant information about a house they are driving by," said Judy Black, owner-broker of Main Street Realtors. "We are tremendously excited in reaching the Realtor market with our newest extension of o...