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Making the most of real estate and the Web

New York executives discuss city realty on the Internet

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NEW YORK–Brokers, agents and online companies are figuring out new and interesting ways to put home listings on the Web. Three industry players in the New York scene showed their Web sites during Inman News' Real Estate Connect NYC and addressed questions about what a newcomer to their sites could do to maximize what they want from the experience. "They could do two things," explained LaLa Wang, president of MLX.com. "One is an ad hoc search to specify the area; the number of rooms, the price range. Or the broker could use the client management function, which retains the search parameters of the client. Brokers could manage a long-term relationship with the client and be able to e-mail listings to them directly, she added. "The broker is performing a customized search and can expand the parameters," she said. Jeff Wolk, the 2003 president of the Manhattan Association of Realtors, had a different take, saying brokers should check with the MLS because in that instance they c...