Industry News

Television exec harnesses broadband for building industry

Launches video-rich online channel, HGTVPro.com

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Scripps Networks has launched a video-rich, online network for the building industry, HGTVPro.com. HGTVPro is a decade-old dream of Ken Lowe, Home & Garden Television founder and president and CEO of The E.W. Scripps Co., parent of Scripps Networks. Shortly after the launch of HGTV, Lowe saw the opportunity to bring professional-grade information to those in the building industry and to do it with the same visual impact characteristic of Scripps' popular television networks – Home & Garden Television, Food Network, DIY Network, and Fine Living. "The broadband technology of today lets us deliver information to the building trades in a way it could not be done before," Lowe said. "Rich video content allows HGTVPro to bridge communications gaps by providing information visually the way most people learn best." The content of the informational, online network has been developed with professional builders, remodelers and contractors in mind. It includes professional-leve...