Industry News

Realtor’s blog snags clients

Grow-a-Brain blogs its way to real estate success

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Like sex, "blogs are natural, blogs are fun," and they can also lead to enhanced real estate business, as the luminous, uncluttered and quirky Grow-a-Brain, part of Riverside, Calif.-based The Champion Company's Web site, attests.   The Champion Company's site, at, offers visitors the choice to visit the real estate site or the blog. Hanan Levin, a Realtor and partner of the Champion Company, launched the blog in April 2003.   "I sell very specific and niche things. I specialize in apartment buildings in Southern California," said Levin. "Recently I put up a page on my blog that was nothing but photos of apartment buildings. Three days after I put the page up, I got two calls from potential investors."   The page is consistent with the offbeat approach of many blogs. It consists of 56 small photos of Riverside apartment buildings with no copy other than a cryptic heading, " > Riverside Apartment buildings."   "T...