Industry News

GMAC gets branded Top Producer System

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Top Producer Systems released two new versions of its Top Producer 7i sales productivity system designed specifically for GMAC Real Estate sales associates, as well as brokers and office managers. The new online version includes contact and task management tools, and a variety of custom, GMAC Real Estate-branded marketing materials. Its offline companion software enables the company's sales associates to disconnect from the Internet, and synchronize their online and offline databases with one click when they reconnect. In addition, Top Producer 7i, GMAC Real Estate Recruiting Edition provides brokers and office managers with extensive, branded materials for recruiting and retaining agents. The materials include large libraries of follow-up letters and e-mails that highlight the benefits of working with GMAC Real Estate; address different aspects of the recruitment process; provide encouragement to existing associates; and recognize and reward top producers. Top Producer Systems is...