BrokerageIndustry News

Tap referral gold mine of past real estate customers

Part 4: Going the extra mile for clients

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

(This is Part 4 of a five-part series. See Part 1: Customer experience vital to successful real estate biz; Part 2: Top real estate agents dig for clues to consumers' hearts; Part 3: Lock in consumers with great real estate advice and Part 5: Service trumps discounts in real estate.) Most agents do a good job on providing their customers with a strong customer experience. Where many drop the ball, however, is by failing to continue to provide this same level of service once the transaction has closed. Perhaps the most difficult task in the real estate business is staying in regular contact with both existing and past clients. Seventy-four percent of all buyers and seventy percent of all sellers would use their real estate agent again. The truth about what actually takes place is one of the saddest statistics in the business – only 27 percent actually do because their agent fails to stay in touch with them. The five strategies below outline how to continue to give your clie...