Industry News

RELO executive knows luxury real estate

Real Estate Connect Speaker Profile

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Paul Boomsma and luxury real estate go way back. Boomsma's first job was marketing luxury office space, and today he serves as executive vice president of the Luxury Home Division of RELO, a network of independent real estate companies.   At RELO, Boomsma recently announced the launch of a new luxury real estate affiliation, Luxury Portfolio. The program, which is slated to launch worldwide in September, encompasses a comprehensive marketing program designed to showcase the capabilities of member firms and drive more luxury sales within the membership.   Boomsma previously worked with Sotheby's International, and has interfaced with Sotheby's real estate affiliates in many other countries and understands the power of the global real estate market.   Boomsma will speak during Real Estate Connect in San Francisco, July 27-29, 2005.   Here are his answers to a set of questions posed by Inman News:   Panel or session at Connect: Luxury Home Marketing – The ...