Paul Boomsma and luxury real estate go way back. Boomsma’s first job was marketing luxury office space, and today he serves as executive vice president of the Luxury Home Division of RELO, a network of independent real estate companies.

 

At RELO, Boomsma recently announced the launch of a new luxury real estate affiliation, Luxury Portfolio. The program, which is slated to launch worldwide in September, encompasses a comprehensive marketing program designed to showcase the capabilities of member firms and drive more luxury sales within the membership.

 

Boomsma previously worked with Sotheby’s International, and has interfaced with Sotheby’s real estate affiliates in many other countries and understands the power of the global real estate market.

 

Boomsma will speak during Real Estate Connect in San Francisco, July 27-29, 2005.

 

Here are his answers to a set of questions posed by Inman News:

 

Panel or session at Connect: Luxury Home Marketing – The NEW Way.

 

What type of home did you grow up in and where?

A very traditional Colonial in East Grand Rapids, Mich.

 

What style of home do you live in and when did you buy it?

A three-story row house in Chicago, purchased in 1993.

 

What worries keep you awake at night?

Not having enough time to accomplish all the things that interest me.

 

Describe your dream home?

A mid-century contemporary in the desert.

 

What lesson did you learn in the last year?

Don’t go crazy rushing to catch a plane — there will be another one, or if luck is on your side, it will experience a delay.

 

What was your first job?

Marketing luxury office space/commercial real estate.

 

What’s the strangest thing you ever packed in a suitcase?

A porcelain Rooster.

 

What would your second career choice be after real estate?

Architect.

 

What kind of music do you listen to?

Jazz and classical.

 

Who is your hero?

I respect and admire many people – this one is too tough!

 

***

What’s your opinion? Send your Letter to the Editor to opinion@inman.com.

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