Declan Dunn, CEO of Dunn Direct Group, is the founder of “The Right Now Marketing System,” which empowers businesses globally online.


Dunn’s direct marketing system has generated and converted leads for the mortgage and real estate industries since 1998. Most recently, Dunn has worked with Expert Realty and as chief executive of


Dunn specializes in activating Internet leads and creating systems to convert them into sales by merging the power of the Web with techniques to drive online users to phone calls.


Dunn will speak during Real Estate Connect in San Francisco, July 27-29, 2005.


Here are his answers to a set of questions posed by Inman News:


Panel or session at Connect: Secrets of Guerilla Lead Acquisition.


What type of home did you grow up in and where?

A four-bedroom home filled with six older sisters in Larchmont, N.Y.


What style of home do you live in and when did you buy it?

I live in a ranch style home situated on 12 acres looking over the Honey Run Canyon in Chico, Calif. – bought in 2003.


What worries keep you awake at night?

Worries don’t keep me awake at night — I let them keep me awake during the day.


Describe your dream home?

I live in my dream home, tons of space with a view that will never be interrupted, private, peaceful, yet still close to the cozy city of Chico.


What lesson did you learn in the last year?

I learned that real estate lead conversion depends on integrating online and offline efforts closely. Just working leads from the Internet through Internet-only sources leads to limited success.


What was your first job?

My first job was writing press releases for the top concert promoter in Denver, Barry Fey, for the Rolling Stones and The Who concerts.


What’s the strangest thing you ever packed in a suitcase?

The strangest thing I ever packed into a suitcase was two pounds of walnuts for a trip to Australia, which were seized upon arrival.


What would your second career choice be?

My second career choice is writing fiction.


What kind of music do you listen to?

I listen to all kinds of music, from jazz to classical. I listen to unique voices like Charlie Parker and Bjork, more than listening to styles.


Who is your hero?

My hero is the Dalai Lama.






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