BrokerageIndustry News

Service trumps discounts in real estate

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

(This is Part 5 of a five-part series. See Part 1: Customer experience vital to successful real estate biz; Part 2: Top real estate agents dig for clues to consumers' hearts; Part 3: Lock in consumers with great real estate advice and Part 4: Tap referral gold mine of past real estate customers.) While there is heated debate about which business models will exist 5 to 10 years from now, one thing is certain: Consumers expect great service and will do business with those who provide it. Almost all top producers share a common trait – they each have two or three niches where they specialize and have market dominance. While there are numerous paths to achieving top-producer status, staying on top requires repeat customers and referrals. Repeat customers and referrals only occur when the consumer has had a satisfactory experience. One of the best ways to build repeat and referral business is to become a customer experience niche specialist. One strategy for providing top-notch s...