Two new real estate executive appointments were handed out this month, with industry technology provider a la mode announcing a new CEO and Prudential California, Nevada and Texas Realty announcing a new chief operations officer.

Sherry Chris will assume the role of COO with Prudential CA/NV/TX Realty, the company said today. Chris will be responsible for directing market expansion, increasing adoption of agent-centric technology and further integration of the company and its vertical business partners.

“Sherry is a real innovator and has made an extraordinary impact on our industry over the course of her career,” said Ed Krafchow, president of Prudential CA/NV/TX Realty. “Her proven ability to visualize how a company can grow will be extremely important as we position for long-term expansion.”

Chris previously served as president of Real Living, a large real estate brokerage company. She managed expansion of the company organically and through franchising activity.

Chris also has served as executive vice president of Royal LePage, a large Canadian real estate broker, where she pioneered a new business model focused on creating true partnerships with franchisees, and by delivering the technology, marketing, management tools and training to meet evolving agent and consumer needs. 

Chris is actively involved in leadership roles throughout the real estate industry. She is currently chairman of the board of the Realty Alliance, serves on a number of industry and non-industry boards and speaks frequently at industry events.

In other news, a la mode has announced that Scott Kinnaird will assume the position of the company’s new CEO. Kinnaird previously served as the company’s chief strategy officer and oversaw business development.

A la mode develops multimarket real estate software and online services for real estate appraisers, mortgage loan officers and real estate agents.

David Biggers, a la mode’s founder and former CEO, will retain the role of chairman and will focus his efforts on the broader issues of new product, market and strategic project development. Biggers remains the company’s sole shareholder.


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