Industry News

New executives named at real estate companies

Sherry Chris moves to Prudential California; A la mode names new CEO

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Two new real estate executive appointments were handed out this month, with industry technology provider a la mode announcing a new CEO and Prudential California, Nevada and Texas Realty announcing a new chief operations officer. Sherry Chris will assume the role of COO with Prudential CA/NV/TX Realty, the company said today. Chris will be responsible for directing market expansion, increasing adoption of agent-centric technology and further integration of the company and its vertical business partners. "Sherry is a real innovator and has made an extraordinary impact on our industry over the course of her career," said Ed Krafchow, president of Prudential CA/NV/TX Realty. "Her proven ability to visualize how a company can grow will be extremely important as we position for long-term expansion." Chris previously served as president of Real Living, a large real estate brokerage company. She managed expansion of the company organically and through franchising activity. Chris also has se...