Industry News secures $17 million in financing

Online real estate lead provider poised for growth

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Reply! Inc., a provider of online real estate marketing services, has secured $17 million in funding to help continue its growth in online real estate, automotive and financial services, the company said today. The financing was led by BA Venture Partners and includes additional contributions by Orix Venture Finance and private investors led by Reply! CEO Payam Zamani. Founded in 2001, Reply!'s online marketing and referral services support a network of more than 13,000 real estate agents, auto dealers, financial institutions and other service professionals. The company says it has experienced approximately 50 percent year-over-year growth in the past three years and expects growth to accelerate with the addition of the new funding. "We have had tremendous opportunity to grow the business, both from the consumer side and the service side," Zamani said. The company plans to expand on its AgentConnect lead service in the next few months, he said. Reply! owns and operates two sep...