Industry News

Real Living eyes national growth

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With an eye on growing its franchise network nationwide, Real Living has named a new chief operating officer to fill the post formerly held by Sherry Chris, who left in July to work with Prudential California Realty. Kaira Sturdivant Rouda will take over as COO, and will maintain the company's brand as well as focus on selling franchises and growing the company as a whole. Sturdivant Rouda previously held the position of chief marketing officer for Real Living and has been active in the residential real estate business for more than a decade. She was instrumental in HER Real Living's precedent-setting move to pull out of the costly Sunday newspaper classifieds in 1997, and the company's subsequent brand repositioning, resulting in increased market share. In her new position, Sturdivant Rouda will be responsible for the operation and alignment of the company's agent and customer care centers; marketing, advertising and special events; professional development, training and HR; franchi...