Industry News

Real estate company launches TV station

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Shorewest, Realtors, a family-owned real estate company in Wisconsin, announced today that it has launched a 24-hour television channel that will promote the company's agents and property listings. The company, founded in 1946, has 22 sales offices and about 1,150 full-time sales associates serving Southeast Wisconsin. In addition to real estate brokerage services, the company offers relocation, mortgage, title and insurance services. Shorewest TV is available on Time Warner Cable digital channel 139 in the region. About 150 Shorewest agents have produced 30-second personal marketing commercials that will be featured on the channel. "Shorewest is a company of firsts," said Joseph A. Horning, president of Shorewest, Realtors. "From our comprehensive Web site to our bilingual hotline, we lead in using technology to ensure customer satisfaction. Shorewest TV is one more way for us to do just that." Shorewest, Realtors is reportedly the first real estate company – local or na...