Industry News

Real estate company launches mapping tool

Offering is based on Google technology

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A Denver-based real estate technology company has launched a lead-generation tool for real estate agents that allows consumers to search for homes visually using Google's mapping platform. Blue Fire Group Inc. launched the myMappingBuddy lead-generation tool this month. MyMappingBuddy allows its agent clients to add the mapping tool to their Web sites. The service costs $199 to set up and $39 per month for a single agent Web site, the company announced. "We wanted to provide a tool that made it ridiculously easy and a lot of fun for consumers to search for homes. Such an exciting way to search for homes makes registration by the consumer a simple decision. This makes it a great lead generation mechanism for Realtors," said Paul Eastwood, founder and president of Blue Fire Group, in a statement. The company announced that its mapping tool has been designed to integrate to any MLS with a limited amount of programming. The tool is fully operational in the Denver area "and Blue Fire Group ...