Next Generation Realty, an Iowa flat-fee residential real estate company, is offering a service to provide prospective home sellers an inside peak at properties comparable to their own, the company announced.

“Historically, homeowners have had to either rely on their county assessor’s records, a real estate agent’s market analysis or an appraisal to determine how well their home stacks up against another property that seems to be similar to theirs,” said Next Generation Realty Owner Tom Franklin.

Assessor’s records don’t always reflect a home’s true market value, he added, because many times owners may have finished their basements or updated the kitchen without a permit, adding to the home’s value without showing up in the county records. “Conversely, an appraisal is a lot more accurate but also costs money,” he said.

The Market Analysis Program is now available through Next Generation Realty, which charges home sellers a flat fee of $4,490, regardless of the home’s selling price. By contrast, many real estate companies charge a percentage of the home’s selling price in exchange for services. The company has sold more than 4,000 homes in the past 11 years, according to Franklin. He estimates that sellers using its services saved more than $25 million in commissions.

Next Generation Realty has offices in Des Moines, Iowa; Atlanta; Joplin, Mo.; Los Angeles; and San Jose, Calif.


What’s your opinion? Send your Letter to the Editor to

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription