Wells Fargo Home Mortgage has teamed up with financial coach David Bach to promote home ownership for Americans, the company said today.

Wells Fargo, the second-biggest U.S. mortgage lender by total volume in 2004, signed a three-year agreement with financial coach David Bach, author of several best-selling books including “The Automatic Millionaire.”

The partnership is designed to increase the number of first-time, second-home and investment home buyers and help homeowners best manage the equity in their home as an asset to achieve their long-term financial goals, Wells Fargo said.

“Wells Fargo Home Mortgage’s sponsorship of David Bach is inspired by our shared vision to reach millions of Americans with the message about the benefits of home ownership,” said Cara Heiden, division president of Wells Fargo Home Mortgage, a division of Wells Fargo Bank, N.A., in a statement.

“Our collaboration makes perfect sense since we both soundly believe in the lifelong power of home ownership and its ability to improve lives,” Heiden said.


Send tips or a Letter to the Editor to janis@inman.com or call (510) 658-9252, ext. 140.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription