Industry NewsTechnology

Mapping, cell phones take center stage in real estate

Technology saves time and paper

SAN FRANCISCO -- The adage "Location, location, location" took center stage at a real estate technology panel Saturday highlighting Google mapping and new high-speed Internet access cell phones, as well as Global Positioning Systems. "The technology behind Google Earth was invented by people who worked for government military agencies such as the Pentagon," John Hanke, product director for maps, local and Google Earth, told an avid audience of about 300 at the National Association of Realtors convention in San Francisco. Google released its free satellite imagery-based mapping product Google Earth in April. Though Hanke said the company had only "a hunch" that the offering would be useful, hundreds of companies have adapted it for their own uses, especially real estate companies. Google's mapping function also has been incorporated into many real estate sites. Based on Keyhole technology, Google Earth enables users to fly from space to street-level views to find geographic informatio...