Industry News

First Advantage, First American sink money into lead-generation deal

Companies acquire majority ownership of LeadClick Media

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First Advantage Corp. and The First American Corp. today jointly announced that they have acquired a 75 percent ownership interest in LeadClick Media Inc., an online lead-generation and marketing company, for $150 million. First American contributed $45 million in cash and First Advantage contributed the balance in a combination of cash, stock and notes. LeadClick Media, based in San Francisco, provides Web-based lead generation services primarily to the automotive, real estate and financial services markets. LeadClick offers consumers a variety of convenient resources to request business services and complete a brief profile of their needs. Screening more that 20 million online visitors each month, LeadClick collects hundreds of thousands of qualified leads for a variety of services. By augmenting the data collected by LeadClick with the real estate information of First American and the business information of First Advantage, the companies aim to offer an even stronger picture of ...