Kirkland, Wash.-based HouseValues, an online marketing partner to real estate and mortgage professionals, said today that all new and existing HouseValues.com and JustListed.com real estate agent subscribers will get a Web site for no additional charge as part of their subscription.
The personally branded HomePages Web sites will come as part of customers’ exclusive home buyer and seller leads subscription, the company said.
The lead-capture Web sites feature the agent’s photo, personalized contact information, and bio as well as detailed home listings, neighborhood information, and aerial imagery. These are the same features available on the company’s national real estate site, www.homepages.com.
“HouseValues is dedicated to helping its subscribers succeed, and with these personalized sites real estate agents can more effectively position themselves as the neighborhood expert,” said Ian Morris, CEO of HouseValues Inc., in a statement.
Staci Dancey, an agent with Century 21 Masters in Walnut, Calif., said HomePages has been effective for her in marketing her business and listings.
“I’m now using it in my listing presentation. It helped me win several listings I might have lost otherwise,” Dancey said.
HouseValues’ Web site offer is available to all new subscribers through December 31. Web sites are available in all areas where aerial mapping coverage and home listings are available on HomePages.com.
In addition, agents who want to further build their brand and showcase their listings online can subscribe to a Showcase Marketing Package on HomePages that includes features including prominent placement and personalized branding of themselves, services, and listings available soon.
This has been a busy month for HouseValues. Earlier this month, the company reported its third-quarter earnings more than doubled from the same period a year ago. Third-quarter 2005 net income was $4.3 million, or 16 cents per diluted share, compared to $1.6 million, or 7 cents per diluted share, in net income for the third quarter of 2004.
In the first week of November, HouseValues acquired San Francisco-based The Loan Page, an online mortgage lead acquisition company, to expand its mortgage offerings.
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