Industry News

Rolling through the holiday real estate lull

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

So I hope you don't mind that I'm writing this column from the Patti Smith concert. Writers' work has always been portable: have stone tablet and chisel, will travel. But the flip side of being able to work anywhere is being able to work everywhere; I fear the world is beginning to catch up with us on that score. Certainly real estate agents will agree that's true. Ask agents what the negatives of their job are, and they'll almost certainly say "working weekends." Of course now everyone works weekends. Those lazy Saturday/Sunday afternoon hours? It's more and more tempting to burn them by turning on the computer. But in real estate, since what you do is client service, you want to be there when a client asks you to jump. A couple of years ago, I went to an open house thrown by Cecilia Serrano, a top broker. She told me a story of flying home mid-vacation, across the ocean, no less, to save a deal. Being a really conscientious client rep isn't far off from being a wet nurse; you neve...