Industry News

Reality TV show gives homes, sells leads

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In a unique marriage of video and digital media, a new company is offering a home-makeover-type reality TV show coupled with lead generation for real estate and mortgage professionals. The show, "Home Team," which launched in September, buys and refurbishes homes for needy but deserving people with the help of their friends and families, then surprises them with the results. The company is now putting together a lead-generation engine slated to debut in spring 2006. "We get thousands of calls from people who say, 'I'm just like the guy on your latest program. Can you help me?'" said Eric Gorrell, CEO of Home Team. "Title companies, mortgage brokers and real estate agents would love to have these leads and we can segregate them (according to area and other variables) based on the dynamics of the call," Gorrell said. The company is still working out the details of the lead generation engine, but it will utilize both phone contacts and the Home Team Web site, he said. The show, which lau...