Industry News

Most Home to provide lead generation program for Virginia Cook, Realtors

ETeam to provide customer care, lead management for Texas firm

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Most Home Technologies and Virginia Cook, Realtors have signed a two-year contract for Most Home's eTeam Response Services to be provided for the Texas firm's 11 offices and nearly 400 associates, the companies said Tuesday.   The rollout of eTeam services will coincide with the upcoming launch of a completely redesigned and refocused corporate Web site, all part of a new initiative by Virginia Cook to strengthen its online marketing presence and enhance its online customer service standards, the companies said.     Most Home's eTeam Services is like assigning a virtual office assistant to each one of the broker's sales associates. The virtual office assistant can personally qualify each Internet lead, and when the customer is ready to purchase a home, the lead will be passed to the appropriate sales associate, Most Home said.   As part of the agreement, Most Home Technologies will provide Virginia Cook with a system that guides every customer from initial inquiry ...