Most Home Technologies and Virginia Cook, Realtors have signed a two-year contract for Most Home’s eTeam Response Services to be provided for the Texas firm’s 11 offices and nearly 400 associates, the companies said Tuesday.


The rollout of eTeam services will coincide with the upcoming launch of a completely redesigned and refocused corporate Web site, all part of a new initiative by Virginia Cook to strengthen its online marketing presence and enhance its online customer service standards, the companies said.



Most Home’s eTeam Services is like assigning a virtual office assistant to each one of the broker’s sales associates. The virtual office assistant can personally qualify each Internet lead, and when the customer is ready to purchase a home, the lead will be passed to the appropriate sales associate, Most Home said.


As part of the agreement, Most Home Technologies will provide Virginia Cook with a system that guides every customer from initial inquiry to completion, a contact center staffed with real estate professionals and an online program for generating and managing leads.


Virginia Cook, founding partner and chief executive officer of Virginia Cook, Realtors explains why Most Home’s eTeam Response Services fits their customer-first business model so well.


“Every business decision we make is approached from the viewpoint of the customer. We want to show our customers that they have the right to expect more and we have the ability to respond,” said Virginia Cook, founder and CEO of the brokerage.


Jim Secord, president of Most Home Technologies, said in a statement that the contract with Virginia Cook is a “confirmation” that brokers recognize the importance of responding to inquiries received via their Web sites.


With eTeam, “each prospect is provided with a personal eTeam assistant who can provide instant information through e-mail, online chat, and toll-free contact numbers,” Secord said.


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