A real estate software company has purchased Pocket Real Estate, a company that offers search capability of MLS property information through mobile phones and hand-held computers, company officials announced this week.

 

Borran Software, a developer of real estate transaction management systems, announced that it will focus on three products as a result of the merger: Pocket Real Estate; Borran Connect!, an online office information management system that integrates sales functions, contracts and transactions, listing management, scheduling and communications with back-office accounting and administration; and RealBroker, a real estate accounting system that handles sales transactions and financial reports, among other functions.

 

The two companies started discussions mid-2005. “As we began to explore the features and benefits of our individual product lines, it became very clear that we would complement each other very well,” said Pocket Real Estate President Everett Kaneshige. “Discussions about the potential for future growth, development, and integration fueled our excitement. It was obvious that a merger was the right thing to do.”

 

Under mutual agreement, Pocket Real Estate will maintain most of its key employees and will continue to operate from their Hawaii offices, in addition to Borran’s U.S. and Canadian locations, according to the announcement. Kaneshige will continue to lead the Pocket Real Estate division and all customers will remain Pocket Real Estate customers, but the company is now owned by Borran Software USA,” said Thom Kennedy, President and CEO of Borran Software.

 

“I’m quite thrilled about this merger,” Kaneshige said. “It enables both companies to grow much stronger than we would independently. Together, we can offer … access to back-office information on the new smart devices such as Treos, IPAQs, and Blackberries, along with handheld computers and cell phones. It is finally true full office integration, from the sales agent in the field to transaction tracking, accounting and office management. This has never been done before.”

 

 

Over the next several months, Borran Software will be integrating selected features from its Connect! product line into the functionality of Pocket Real Estate, according to the announcement. “We can hardly hold back our excitement with all the ideas our first general meeting brought forward, such as GPS, voice recognition and transaction management,” Kennedy said.

 

Borran has a goal to improve agents’ ability “to conduct wireless and paperless transactions in the field, eliminate dual entry and improve efficiency,” according to the announcement.

 

In 2001, Pocket Real Estate was honored as one of the “Top 10 Must Have Products in the Real Estate Industry,” according to Real Estate Technology magazine. It was endorsed by the Council of Residential Specialists and was included in NAR’s e-PRO training curriculum. Today, Pocket Real Estate is available for use by over 500,000 real estate agents in all 50 states, Canada, Virgin Islands and Guam.

***

Send tips or a Letter to the Editor to glenn@inman.com or call (510) 658-9252, ext. 137.

 

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Hear from Realogy, Pacaso, SERHANT., Spotify, Redfin, Douglas Elliman, and 100+ more leaders at ICNY.Register now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription